About Green Bay

A view of Green Bay from overhead.

Rapid demographic, social, and technological changes over the last two decades have allowed us to be more mobile than ever in terms of where we choose to live and build a career or a business. The City of Green Bay encourages people to invest their resources here by collaboratively creating and communicating our outstanding economic opportunities and vibrant quality of life. Green Bay is the flagship city and economic hub of northeastern Wisconsin. Home to 107,395 residents, population continues to increase, along with the percentage of residents with a college degree.

View the 2020 Census data online. 

Industry & Trade

The City continues to attract and develop innovative startups, second-stage firms, and unique retailers. We are an employment magnet, leveraging the competitive advantage of our strongest traded industry clusters: agriculture and food processing; paper, packaging, and printing; advanced manufacturing; and transportation and logistics. Our Foreign Trade Zone status allows merchandise to be imported, assembled, and repackaged with other components without formal customs entry procedures or import duties.


A robust, multi-modal transportation network moves people and goods efficiently. Metro Transit provides over a million and a half rides annually through thirteen full-service bus routes. Interstate highways and two rail carriers link the City to the Milwaukee, Chicago, and St. Paul-Minneapolis metropolitan areas. The Austin Straubel International Airport, with three commercial airlines and two fixed-based operators, and the Port of Green Bay, with fourteen docks on the Fox River, connect to domestic and international points beyond.


The City offers residents a diverse range of housing options, with over forty neighborhood associations strengthening the community fabric. The market is strong for creative developers to bring additional residential products in the City: occupancy rates for both affordable and market-rate housing are near one hundred percent (100%). Award-winning public schools, reputable institutions of higher education, and low crime rates make us an excellent choice to call home.


The City delivers ample opportunities for outdoor recreation through seventy parks and trails, including Bay Beach Amusement Park and Wildlife Sanctuary, the City Deck (an urban boardwalk along the Fox River), the Green Bay Botanical Garden, and the Joannes Family and Resch Aquatic Centers. We are also home to Lambeau Field and the Packers Hall of Fame.

The City hosts hundreds of cultural events, including those provided by local theater organizations and civic symphony, at the Meyer Theatre, the Weidner Center for the Performing Arts, the ART Garage, and the recently-expanded KI Convention Center. The Neville Public Museum, the Children’s Museum of Green Bay, the Automobile Gallery, and Hazelwood Historic House are also within the City.


The City looks to continue its successful track record of public-private partnerships on future development projects. We have 16 active tax increment districts (TIDs), with ample capacity to permit the creation of additional ones. We support projects through brownfields assessment assistance, our small business revolving loan fund, neighborhood enhancement funds, and facade and demolition grants.

An urban renaissance is occurring across the nation as people are rediscovering the economic and cultural advantages of cities. The City of Green Bay is well-positioned to capitalize on this trend and welcomes prospective residents, businesses, and investors to our community.