Velp Avenue Plan

Velp Avenue Corridor

The Velp Avenue Corridor in Green Bay, Wisconsin runs approximately two miles between Military Avenue and Mather Street on the west side of Green Bay. Also known as U.S. Highway 141, Velp Avenue is a main entry point from the northwest region of Green Bay into downtown. Geographic features have historically limited development intensity along Velp; much of the corridor is located in wetlands or the 100-year floodplain.

The corridor runs parallel to Interstate 43 and the CN Railroad line. As a result, Velp Avenue is dominated by industrial uses, including large parcels used as auto salvage and scrap yards. Other properties along Velp Avenue represent a wide variety of land uses, including single-family and multi-family residential, retail, the Fort Howard Cemetery, and natural areas.

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Velp Avenue Corridor Plan Map

Area Wide Plan

The City of Green Bay has initiated this area-wide plan to support the uses along Green Bay and think proactively about how the corridor could transition in the future. Velp Avenue has great potential to serve as a gateway into Green Bay. Numerous brownfields have been identified along the corridor based on real or perceived contamination from historical commercial and/or industrial uses.

The Background Report section of the Plan is complete. This section is a summary of the existing conditions of the corridor, including: adopted plans and policies, physical characteristics, Velp Avenue’s neighbors, and an in-depth market analysis. View the final plan (PDF) or the draft plan (PDF).

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